Apple Developing Foldable Devices According to UBS

It feels like the folding phone trend came and went just like that. It was because of Samsung’s disaster that folding phones lost all their hype. It was back in 2018 that the hype train really got its boost when both Samsung and Huawei showcased their concept devices. It was not long that the devices surfaced as finished products to the market. It was only until Samsung’s product hit the market that people realised the limits of our technology today.

Naturally, Apple didn’t jump into the folding phone trend. One could have seen this from a mile away as Apple is a company which doesn’t introduce “new” gimmicks. But, instead, spends time on their development and launches a stable, final product. In a recent article on 9to5Mac UBS, an investment banking company claims that Apple is currently working on foldable technology. As reports by Banks go, the rounding up a profit-perspective to the news, the company announced that while development would be on an iPhone, users may see a foldable iPad first.

Samsung, though beating everyone to the market, failed terribly with its Galaxy Fold Device

While that does sound like good news, one may consider the price factor though. Samsung, which is known to produce phones at a cheaper rate than Apple, priced it’s foldable North of two thousand dollars. Given that Apple, the premium brand that it has become, would definitely charge a lot for the technology. According to UBS, in their market analysis, the regular user would most likely pay a couple of extra hundred dollars for the utility of the foldable technology. After that, it just leaves the device as a gimmick. Currently Apple, according to UBS, is in the developmental phase of the technology and while it would not be so hard to make it work, the goal for the company would and should be to minimise the cost and eventually the selling price. That would definitely set it aside from the competition. As far as the quality of the product is concerned, in terms of hardware perfection, Apple most certainly doesn’t disappoint.

Sarmad Burki
Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.

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Apple Developing Foldable Devices According to UBS

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