Apple Allows iOS 14 Users in EU To Choose If they Want Ad Tracking: Facebook & Google Affected

Apple’s iOS 14 was a complete hit. Apple has been on a roll lately, listening to what its users demanded for years. Today, the iPhone and its iOS has achieved a lot. People wanted a bigger battery, they got it. They wanted more functionality (how much, that is another story), they got it. Today, users can even go for widgets on their home screen. Yes, we know Android has had that for ages but come on, man, credit where it is due.

Now, as we move along the beta phases of Apple’s latest operating system for its Mobile devices, we see more and more features that are popping up. In a recent report from Reuters and an article on WinFuture.mobi, we learn that Apple has done something for the advertisers as well. When we say for them, we mean something that they would hate. This is just for the European market though.

Apple & Adverts

According to the report, Apple would be prompting users from disabling ads popping up on their apps and so on. Why is this a problem? Well, many companies like Google and Facebook make money from Ads. Giving users the liberty to actually choose if they want to see ads means that people would likely be opting out of them. Now, naturally, companies aren’t really happy about it and claim that Apple is actually doing more than the mandated limit enforced by the European standards. Many companies are complaining that this is not right on Apple’s part.

How did Apple respond? Well, this is a serious accusation and something the company would have to pay for from the developers. In turn, they replied that most of these ads are targeted at tracking user data which should not be the case without the user’s consent. In the eyes of the public, this makes perfect sense. Perhaps, we would see a change to this due to the mounting pressure from all these companies in future updates and beta versions.

Sarmad Burki


Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.