Hardware

AMD To Penetrate The Mobile Processor Market In Early 2020

Intel entirely dominates the market for mobile processors. Although we have AMD Ryzen processors in some laptops, these are just the low powered versions of their desktop counterparts. The first mobile Ryzen processor came with the new surface laptop, and it is only the start of a new era. Sources at the Wccftech have revealed that AMD is planning to launch a whole range of mobile processors for the thin & light and gaming laptops. More importantly, AMD is working with its OEM partners to develop a laptop that only has the products of the 7nm node process with a starting price of $699. Capable gaming laptops at this range will be a sigh of relief for the casual gamers.

CPU & GPU

Currently, for a laptop to play the less demanding games at 1080p, it must at least have a quad-core processor and a GTX 1050. This combination, along with 8GB DDR4 memory and 256GB SSD, roughly costs $700. AMD is planning to replace it with a more capable CPU and GPU at the same price. We are looking at a six-core Ryzen CPU fabricated on the 7nm process under the Zen 2.0 architecture and a discrete graphics card (Radeon RX 5300M or RX 5500M potentially). Only the processing power generated by the AMD combination is enough to blow away the Intel-Nvidia combination we get in stores at the same price.

Battery life

With its mobile processor lineup, AMD is trying to penetrate the gaming and thin & light laptop market. Battery timing is one of the most crucial traits of a good laptop. A laptop with over the top performance and below-average battery life constitutes a lousy product since the idea of portability becomes obsolete. That is why many consumers prefer a laptop with mediocre performance and the best battery life. AMD is trying to change this trend too. According to the sources at Wccftech, the six-core AMD Ryzen processor of the Zen 2.0 family is netting almost 12 hours of battery life for an average user. We will have to test these when the laptops come out in early 2020.

Pricing

AMD follows a simple competitive pricing strategy to beat its rivals. We had already seen it in action when AMD launched the 32 core Threadripper at half price of buffed up 28 core Xeon processor last year. AMD will be following the same strategy this time too. Double economies of scale because of 7nm CPU and GPU production can play an important role also. Lastly, we expect many laptops powered by AMD Ryzen and AMD Radeon during CES 2020 at a reasonable price.


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