AMD appears to be revamping its packaging for its high-end AMD Ryzen Threadripper CPUs. The company that is increasingly giving Intel a tough competition, could be trying the same marketing technique that Intel has adopted for its top-end Core i9 CPU. While the CPU specifications might not change, AMD is reportedly planning to sell its Threadripper CPUs in some cosmetically enhanced packaging.
AMD is reportedly trying new ideas for their enthusiast line of processors. While the core specifications and features of the latest generation of AMD Ryzen Threadripper CPUs may remain unaffected, the packaging could sure boost sales. Based on the leaked images, it appears AMD is introducing a new packaging design for each generation of Threadripper CPUs. These processors are clearly aimed at the booming enthusiast and hardcore gaming market, and as such, the new packaging could help AMD’s offerings stand out.
AMD Ryzen Threadripper Get Special Limited Collectors Edition Packaging:
A couple of images clearly indicate AMD is trying something new apart from increasing the transistor count, bandwidth and clock speed of its CPUs. The images reveal AMD is attempting to make its CPUs appear more attractive. The new packaging is numbered like a Collectors Edition. Hence it is quite likely that these boxes could be part of a limited production run.
There was no confirmation or indication from AMD about the new packaging. Hence the new packaging, which resembles a PC case that gamers typically use, might not even be used. No retailer or distributor has yet come forth with any news about such cosmetically enhanced boxes for AMD Ryzen Threadripper CPUs. This could also mean, AMD is about to launch its new CPU lineup, which is aimed at the enthusiast market, in these new boxes.
— PCMag (@PCMag) November 2, 2019
While the boxes do not resemble anything that Intel uses, it is amply clear that AMD could be attempting to copy Intel’s marketing techniques. Intel does offer its high-end Core i9 9900K in an interesting box. The packaging is quite uniquely shaped. The box does make stocking multiple units difficult, especially for shipping, but they do ensure high visibility. To date, AMD hasn’t truly worked hard on the packaging, preferring to ship most of its CPUs in standard boxes that merely showcase the actual product on the side.
— #Firearms-USA.com (@harleypartsman7) October 28, 2019
AMD To Sell New High-End Gaming-Focused CPUs In New Packaging?
AMD is about to unveil the new HEDT CPU platform on November 7. The new packaging might be used for the new 3960X and 3970X Ryzen Threadripper processors. In our recent report about the new processors, we had indicated the most likely specifications of AMD Ryzen Threadripper 3960X and 3970X.
A website had accidentally listed two SKUs of the Threadripper lineup, which were not even announced. Although the listings have been quickly taken down, they could have almost confirmed the specifications of the upcoming high-end AMD Ryzen Threadripper CPUs. According to the listing, the AMD Ryzen Threadripper 3960X could be a hyperthreaded 24 core CPU with a base clock speed of 3.5Ghz, and a boost clock speed of 4.7Ghz. These specifications are just marginally better than the Threadripper 2970WX. According to the now-deleted listings, the 3960X supports 64MB of L2 cache and 256MB of L3 cache.
The AMD Ryzen Threadripper 3970X is a hyperthreaded 32 core CPU with a base clock speed of 3GHz and boost clock speeds of 4.2Ghz. This is quite similar to last generation’s Threadripper 2990WX, but AMD appears to have significantly improved the L3 cache, which coincidentally, is identical to the 3970X.