AMD has been killing it since it came back in 2016 and while the GPU side is a bit weak, the AMD Ryzen CPUs are giving Intel a run for the money. Now the AMD amazon store has launched. While you could get AMD Ryzen CPUs and AMD Vega graphics cards from Amazon, it is now officially distributed and supplied by AMD.
AMD offers not only CPUs and GPUs but also pre-built systems and AM4 motherboards as well. AMD keeps their platform for some generations, while Intel changes its platform every year or so, AMD is sticking with the AMD AM4 platform and it is here to stay till 2020, at the bare minimum. This means that if you already have an AMD AM4 motherboard then you don’t need to change it when you need to upgrade your CPU.
We have also found leaked benchmarks that allegedly are for the unreleased AMD RX 590 graphics card. We know that AMD is going to release some new graphics cards before the end of the year and according to rumors these are going to be based on the Polaris 30 architecture. 680 would make better sense but keeping in mind that this is a refresh rather than a new architecture, it is possible that AMD could go with the RX 590 naming scheme instead.
It is also worth noting that Intel tried to cripple AMD performance numbers in a recent document that it published. Publications caught on to what was going on and forced new tests. We saw that the gap that Intel claimed when comparing the AMD Ryzen 2700X to the Intel 9900K is not as great as what Intel wanted us to think.
AMD is gaining market share pretty quick and I think that the AMD amazon store will allow the company to cater to a wider audience. It will be interesting to see what kind of interest is generated since the AMD amazon store is now official.