Amazon was one of the first ones to offer music services. Their Music Unlimited dates back to January of 2008. Though it wasn’t the streaming app it is today, it was still quite ahead of its time. Coming to the topic of streaming, Amazon has made quite an environment for it.
While it did start off as an e-commerce platform, Amazon has introduced countless home-automation products. Subsequently, it doesn’t end at that. Everything Amazon does, goes around in a loop complementing each other. Take Amazon Prime Video, for example. Once subscribed, just say the words, “hey Alexa..” and voila. Perhaps since Alexa has come along, much of what Amazon produces ties around quite well.
Given the nature of Amazon and its projection trajectory, it is spanning out. According to a report, Amazon is planning on launching a new music streaming platform. The source mentions how the company is in talks with a bunch of music licensing agencies and rights holders.
While it does not say specifically, many fingers point towards a HiFi service. Short for High Fidelity, the service allows for high quality, bitrate music streaming for users. The reason why a lot of people may suspect this turn is that currently, Tidal is one of the many few services offering hifi. Considering the fact that Amazon already has a customer base for normal music streaming, this would be the next step in their journey to be literally everywhere. The service is rumoured to cost $15 per month, giving it an edge over the $19.99 for Tidal’s offering.
Perhaps a couple of people would overlook the important implications this news leaves. This would make Alexa a single source for media consumption. The perfect “middle-man” to link to all your devices and an Amazon Prime account. It would also hurt Tidal’s market share. We may just even see a price drop from Tidal (seriously, why so expensive).
This would subsequently lead other competitors like Spotify to turn their direction to hifi output. Finally, while this all seems pretty nice as part of our interactive imagination, it is still not confirmed. There might as well be nothing but just improvements to Amazon’s existing platform. Either way, stay tuned for updates (sorry for the buzzkill!).