Apple announced its second-generation AirPods earlier this month. Less than a month after its official unveiling, a new report out of Taiwan has claimed the Cupertino-based company is planning to launch AirPods 3 by the end of the year.
The Digitimes report claims the major highlight of Apple’s third-generation AirPods will be noise cancellation. While noise cancellation is a common feature in high-end wired as well as wireless headphones, it is a very challenging technology to incorporate. Sony’s WH-1000XM2 and Bose QC35 2 are among the most well-known noise-cancelling headphones out there.
Industry sources say the mechanical design changes in the AirPods 3 to enable the noise cancellation feature will make its assembly more difficult for the assemblers. If the report is to be believed, AirPods 3 will primarily be assembled by Taiwan’s Inventec. Part of the orders will be handled by China’s Luxshare Precision. Additionally, noise cancellation also consumes more power, affecting battery life by a significant margin. Unless Apple decides to add a larger battery to the AirPods 3, it may offer much lower audio playback time compared to the AirPods 2 with the noise cancellation feature activated.
Last year, Apple is said to have shipped an impressive 35 million AirPods, allowing it to capture 75% of the global wireless headset market share. This year, however, things are expected to be a lot more difficult for Apple. Major rivals such as Huawei and Xiaomi have already rolled out their AirPods rivals, while a few other major players are expected to roll out their true wireless earphones later this year.
By adding noise cancellation to AirPods 3, the report claims Apple is hoping to raise the bar for true wireless headsets. In addition to noise cancellation, we can expect AirPods 3 to offer some other major upgrades as well, especially in terms of the actual audio quality