While Apple’s iMovie has reigned the mobile video editing market, Adobe has yet to make its mark. They did add their part to the mobile video editing market last year with Adobe Rush. Adobe Rush was first introduced exclusively to iOS. Developers often do this to develop a stable platform. Since iOS allows uniformity across all its devices, it makes it easier for the developers to accommodate the system and develop their product.
Firstly though, we must understand what the product is about. Adobe’s Rush is a clear competitor for Apple’s iMovie for Mobile platforms. What sets it aside from iMovie though is the fact that it is just like iMovie but on some serious digital steroids. The question may then arise, “Why not Adobe Premiere Elements?”. Well, to answer that question: simply put, the Rush is better. It can handle footage better, it gives a more professional approach to the timeline. It gives forward functionality as to dealing with footage on multiple timelines. The audio mixing is almost, if not completely, on par with the desktop version of Premiere.
Expansion to Android
The App, which is so good, could not simply be complimented enough. This is because more than half of the cellphone users simply could not use it. Initially, the app was restricted to iOS but according to a report by 9to5google, Adobe Rush is now available for Android as well. As of now, it is only compatible with a couple of Android phones. Their main focus is the Galaxy S lineup, being very integrated with the platform. Other compatible devices include the Pixel lineup, OnePlus 6t, and 7 Pro and the Note 9.
The App is available for $9.99 from the google play store as a standalone app but Samsung Users get extra perks. In an attempt to get full use of that almost perfect AMOLED infinity panel, Adobe has provided 100GB for Galaxy users who subscribe to the service. Not only that but users can also avail a 20% discount for the first year.
Perhaps this would open up a bigger market for Adobe. Given that a lot of content creators, small or big, editing their footage captured from the device itself. It may also force Apple to move down its satin covered high horse and expand too.