Black Ops 4, the latest installment in the Call of Duty series, has been the buzz for a few weeks now, mostly due to its ‘Blackout’ battle royale mode. Launched on October 12th, Activision’s Black Ops 4 made over $500 million in worldwide sales in under three days. However, despite the massive success, the value of the Activision Blizzard, Inc. stock has fallen.
Although breaking half a billion dollars in the opening weekend is a major achievement for any game, the Black Ops 4 launch has actually caused the Activision Blizzard Inc. to fall by 9%. According to Bloomberg, nearly 8.3 million units of the first-person shooter were sold to break the $500 million mark. With such a successful start and high sales revenue, why was the stock price negatively affected?
When it launched in 2015, Black Ops 3 made $550 million in three days, breaking the previous sales record. Compared to its predecessor, Black Ops 4’s worldwide sales revenue falls over $50 million short, lining up with the statistics of Black Ops 2. It seems that the results of the first week of Black Ops 4 were not what investors were expecting, which would explain the fall in the stock value.
That’s not to say that Call of Duty: Black Ops 4 has not been successful, as the new Blackout mode is one of the most talked about in the gaming industry. When the dust settles in a few weeks, the detailed sales statistics will paint a clearer picture. Black Ops 2 broke the 1$ billion mark in just over two weeks, so we should be expecting similar results with the latest title in the series. Black Ops 4, one of the most anticipated games of 2018 has broken digital sales records, including the “biggest day one digital release” record in the history of Activision.