The 12-inch MacBook was a compact and lightweight device for users that wanted a mobile Mac. However, the device had a short lifespan. After four years in the production cycle, Apple killed off the 12-inch MacBook citing concerns regarding thermal issues and a lack of general interest from the masses in the model.
Earlier in the year, there were developments that Apple was finally reinstating the development of the 12-inch MacBook when the portable MacBook survey got the media interested. However, according to Blomberg’s Mark Gurman, Apple has quashed any plan of releasing the 12-inch MacBook. In his latest Power On newsletter, Mark Gurman reported,
If there’s any major saving grace for the Mac lineup in 2023, it’s a planned 15-inch MacBook Air. A new 12-inch MacBook is no longer on Apple’s near-term road map however.
According to this latest development, it almost seems likely that Apple is expected to kill the 12-inch MacBook nameplate and make it one for the history books. However, if we are to go by this report, there are some latest developments cooking in the Apple Headquarters.
Why Apple is not bringing back the 12-inch MacBook
With the release of Apple’s very own ARM-based chips codenamed the M1 and the M2, it might have been a great time to release the 12-inch MacBook. The main issue with the 12-inch MacBook was its overheating problem.
The device’s body was small and thin, so it couldn’t bear the toasty Intel processor that generated a lot of heat. However, Apple’s M1 and M2 chips are quite the opposite. They are extremely efficient and can even work without a fan, like in the 2020 MacBook M1 Air.
So, the only plausible reason why Apple is not bringing back the 12-inch MacBook is the lack of user interest in the device. It is the norm that big devices sell more because they get all the bells and whistles and cool new technology. Therefore, users have formed this mental barrier that a small device is inferior compared to the bigger offerings from the brand. Hence, Apple does not see the 12-inch MacBook as a good investment.
We could see Apple introduce a new MacBook model
While Apple is not interested in bringing back the new 12-inch MacBook but is very likely that we will see a bigger version of the MacBook Air. According to all the leaks and rumors, a new 15-inch MacBook Air is in the works and should debut soon.
The 15-inch MacBook Air makes sense because Apple needs to fill the void between the MacBook Pro and the Air models. Many users do not want the upscale features or performance of the MacBook Pro. However, they do want a larger display. Apple intends to target this segment of the market with the 15-inch MacBook Air.
Until any official news is announced, it is anyone’s guess what Apple is up to with the Macs. However, considering everything, one thing is certain: the 12-inch MacBook is not coming anytime soon.